http://www.youtube.com/watch?v=Zh-s3auYdKo
I notice lately that alot of adverts are becoming more interactive.Take the latest cadbury ad, spots v stripes, where you can join in with the games not only on the website but also follow them on their tour of the country playing games. Another recent example is the BT ad where viewers got to vote the storyline for the next advert. I think this interaction works really well as it keeps people engaged and wanting more.
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