Coca-cola head to the future

Coca-cola have released a video for the new design of their fizzy drink bottle, Mystic. As a design it is really great and would definately stand out amongst the crowd, with its futuristic spaceship like aesthetic. But why do this? Why try and fix something that isn't broken? To me the design is very typical of that futuristic style that we all imagine, but why be swallowed up into that. Why not do something a little more unpredictable? This design seems to have caused quite a stir, looking at the comments I found that most people are wondering why Coca-cola have decided to change the bottle design, and why aerodynamic and spaceshiplike. Its also raised alot of environmental attention as people are worried about recycling issues. What do you think?
http://www.youtube.com/watch?v=HSKkFd9yii0

IKEA ad

I love the new kitchen ad from IKEA. They've used a popular 80's track by Jona Lewie called, You'll always find me in the kitchen. I think this works really well as the whole retro 80's theme is currently quite popular and it really fits in, not only with the fashion and the designs of the kitchens, but the song itself due to the electronic beats. I couldn't take my eyes off the t.v when I first saw it, so I went to track it down on the internet.
Here's the full version of the ad and the original song aswell:
ikea kitchen party
Jona Lewie

Windows phone 7

Microsoft have unveiled their new Windows phone and it is amazing. It might set you back a few hundred pounds but if you do have the cash lying around, what better to spend it on. You've got the whole world at your fingertips with Internet Explorer, you can update your status's on Windows live and facebook at the touch of a button. You can wirelessly stream songs and videos from a pc and store them in the music and video hub. Theres tones of amazing stuff you can do, and it really makes me think about how far technology has progressed the last 20-30 years. Take a look for yourself.

http://www.microsoft.com/windowsphone/en-us/features/default.aspx

Interaction

http://www.youtube.com/watch?v=Zh-s3auYdKo
I notice lately that alot of adverts are becoming more interactive.Take the latest cadbury ad, spots v stripes, where you can join in with the games not only on the website but also follow them on their tour of the country playing games. Another recent example is the BT ad where viewers got to vote the storyline for the next advert. I think this interaction works really well as it keeps people engaged and wanting more.