Reviving Old Brand Icons

I'v noticed lately that some brands have gone back to some of their most memorable campaigns rather than coming up with new ideas. There is some dispute about this, some saying that these companies have just become lazy and cannot come up with any new campaign ideas. Maybe the most famous example is the Tetley Tea characters including Gaffer and Sydney who also have their own Facebook pages.

A couple of others who are following this idea:

Sugar Puffs Honey Monster-

and the Nescafe Gold Blend couple-

Personally I love all of these campaigns and I see no harm in bringing them back, especially if they have a positive impact on consumers.